CBS Corporation New Business Digital Account Executive- KTVT Dallas in Dallas, Texas

New Business Digital Account Executive- KTVT Dallas

REF#: 30577

CBS BUSINESS UNIT: CBS Television Stations

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: Dallas, TX

ABOUT US:

CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).

DESCRIPTION:

Position Purpose: Report to sales management and be responsible for prospecting, developing, closing, and maintaining advertising accounts with CBS Local Digital Media and KTVT/KTXA.

Primary Responsibilities include but are not limited to:


Primary role will be to grow online ad sales revenue and exceed revenue goals; position focused on creating new business opportunities, mainly direct


Aggressively pursue and sell on line advertising placements across CBS digital properties including CBS Local websites and apps, mobile, social platforms and third party offerings.


Prioritize and organize sales calls based on maximum potential return.


Source and respond to local RFP’s making strategic recommendations to win business and maximize online revenue.


Create and sell unique digital sales promotions, including custom video, editorial, contests and special advertising programs


Analyze competitive online media marketplace


Responsible for day-to-day management of individual ad sales; including forecast management, campaign management and sales analysis:

  • Order-entry and management of digital campaigns in Wide Orbit.

  • Submit online campaign creative and track pacing in Google DFP.

  • Work with CBS creative teams on production of digital campaign deliverables.

  • Manage creative process for ads including resizing, digitizing, etc.

  • Monitor and optimize campaigns to optimize client ROI and performance.

QUALIFICATIONS:

Core Competencies:


Results Focused, Self-Starter


Internet Advertising Savvy


Ability to work autonomously

Minimum Education and Experience Requirements:


Minimum 2 yrs of online advertising sales. Other media sales or digital agency experience is a plus.


Dedicated and driven work ethic, excellent writing skills, and comfortable making presentations to all size groups (5-50), outstanding computer skills.


Must excel with PowerPoint and Excel and/or Pages and Numbers.


Understanding of Wide Orbit, Google Analytics, Google DFP, ComScore, and Adobe Creative Suite are a plus.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled