CBS Corporation Coordinator, Social Media Marketing in New York, New York

Coordinator, Social Media Marketing

REF#: 31156

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

DESCRIPTION:

POSITION SUMMARY:

Responsible for the coordination of social media marketing to increase awareness, affinity, and advocacy for Showtime Original Programming across social networks. Work closely with Series Social Leads and Director to execute social media across Facebook, Twitter, Instagram, tumblr, Reddit and others. Work with other members of Digital Media group as well other SNI departments and external partners on related projects.

PRINCIPAL RESPONSIBILITIES:

SOCIAL MARKETING (80%)

  • Social media asset management and development

o Responsible for the management of key social media profile assets including updating profile key art, description copy and Twitter lists

o Schedule social posts using approved publishing tools and directly on platforms

o Work with agencies, design, creative, and production teams to support creation of weekly key in-season assets

o Distribute key art, images, creative templates, weekly video clips, and other content to social media agency

o Prep copy for press releases going out on key profiles and Showtime brand handles

o Source creative assets related to talent asks for Live Tweeting, Facebook Q&As, etc.

o Manage all aspects of GIF creation and distribution to partner platforms including clip requests and work with internal creative teams and partner agencies

o Manage development of on-going creative tactics in JIRA for ad hoc posts including trending topics, holidays, talent activations, awards nominations, et al

o Lead fulfillment of social contests and giveaways

o Coordinate with PR team on relevant articles published by writers and news to share with fan communities, contribute to publishing to Showtime communities, and distribute to social agency

o Be available on Sunday nights to support live Community Management during on-air linear premieres, finales and special events via Showtime brand Twitter handle

  • Manage Key Account Marketing, SHO Store, theatrical and documentaries across social media

o Collaborate with SHO Store and Key Account Marketing teams to establish key dates

o Schedule placeholders in content calendar and post finalized Acquisition and SHO Store content across series and Showtime communities

o Utilize social media publishing tools to schedule and craft copy for theatrical and documentary posts for review

  • Campaign Support

o Responsible for maintaining list of fans and influencers that have won prizes, attended events and partnered with for giveaways

o Oversee Surprise & Delight fulfillment by Digital Media Group Coordinator

TALENT MONITORING, FAN ENGAGEMENT, AND SUPERFAN AND INFLUENCER LIST MANAGEMENT (10%)

  • Assist with fan engagement of tentpole titles during in-season and hiatus windows

o Monitor talent profiles for content to RT and fan comments to like and reply

o Use social monitoring tools to identify fan content for engagement

o Utilize existing GIFs and craft creative copy for responsive messaging

REPORTING (10%)

  • Assist with Reporting

o Compile bullet points from series social leads and pull key engagement and community metrics from Facebook, Twitter and Instagram for distribution in the Weekly Social Update

o Compile key data for end of season reporting

DECISION MAKING/ACCOUNTABILITY:

Position requires ability to make daily decisions related to above responsibilities. Requires ability to implement and manage several projects concurrently as well as prioritize according to levels set by marketing strategy. Requires ability to coordinate needs of digital and social media marketing team, several internal departments, and external partners to meet objectives. Accountable for development of content, implementation of plans, social media publishing, relationships with existing communities, blogs and social networks and increased awareness of Showtime and programming online.

QUALIFICATIONS:

Required:

II. KNOWLEDGE, SKILLS, AND ABILITIES:

  • High attention to detail

  • Ability to multi-task multiple, changing priorities

  • Story-teller with creative writing abilities

  • Good written and verbal communication skills

  • Ability to operate as a fan engagement lead able to understand interesting and compelling content to Like, Share and Respond

  • Ability to interface easily with all levels of management

  • Ability to work independently

  • Interest in and understanding of social media

  • Proficient in Word, Excel and PowerPoint

  • Strong organizational skills

  • Flexibility

  • Some understanding of cable and streaming landscape

Preferred:

  • College degree in Marketing, Communications, Advertising or Film/Media Studies

ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include TWIN PEAKS, HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, I’M DYING UP HERE, SMILF, and THE CHI. SHOWTIME will also debut two limited series this year, PATRICK MELROSE staring Benedict Cumberbatch and ESCAPE AT DANNEMORA from Ben Stiller. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING®, the Emmy Award-winning documentary series ALL ACCESS, A SEASON WITH and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Apple®, Roku®, Amazon, Google, Xbox One and Samsung. Consumers can also subscribe to SHOWTIME via Hulu, YouTube TV, Sling TV, DirecTV Now, Sony PlayStation® Vue and Amazon Channels. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at www.showtime.com and www.showtimeanytime.com.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled