CBS Corporation Digital Account Executive in New York, New York
Digital Account Executive
CBS BUSINESS UNIT: CBS Television Stations
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS Television Stations consists of 29 owned-and-operated stations, including 16 that are part of the CBS Television Network, eight affiliates of The CW Network, three independent stations and two MyNetworkTV affiliates. Among its stations are WCBS-TV and WLNY-TV (New York), KCBS-TV and KCAL-TV (Los Angeles), WBBM-TV (Chicago), KYW-TV and WPSG-TV (Philadelphia), KTVT-TV and KTXA-TV (Dallas-Ft. Worth), KPIX-TV and KBCW-TV (San Francisco), WBZ-TV and WSBK-TV (Boston), WUPA-TV (Atlanta), WWJ-TV and WKBD-TV (Detroit), KSTW-TV (Seattle), WTOG-TV (Tampa-St. Petersburg), WCCO-TV (Minneapolis), KCNC-TV (Denver), WFOR-TV and WBFS-TV (Miami), KOVR-TV and KMAX-TV (Sacramento), KDKA-TV and WPCW-TV (Pittsburgh), WJZ-TV (Baltimore), as well as WCCO-TV’s satellite stations KCCO-TV (Alexandria, Minn.) and KCCW-TV (Walker, Minn.).
The Digital Account Executive will report to the Digital Sales Manager and be responsible for prospecting, developing, closing and maintaining advertising accounts with WCBS/WLNY and CBS Local Digital Media.
Primary role will be to grow online ad sales revenue and exceed revenue goals; position will be focused on creating new business opportunities and growing existing partnerships with agencies and clients.
Sell online advertising placements across CBS Local Digital properties including CBS Local websites and apps, mobile, social platforms and third-party offerings.
Prioritize and organize sales calls based on maximum potential return.
Source and respond to local RFPs, making strategic recommendations to win business and maximize online revenue.
Create and sell unique digital sales promotions, including custom video, editorial, contests and special advertising programs.
Analyze competitive online media marketplace.
Responsible for day-to-day management of individual ad sales; including forecast management, campaign management and sales analysis:
Order entry and management of digital campaigns in Wide Orbit.
Submit online campaign creative and track pacing in Google DFP.
Work with CBS creative teams on production digital campaign deliverables.
Manage creative process for ads including resizing, digitizing, etc.
Monitor and optimize campaigns to optimize client ROI and performance.
Minimum 2-3 years of online advertising sales. Other media sales experience is a plus.
Dedicated and driven work ethic, excellent writing skills, and comfortable making presentations to all size groups (5-50), outstanding computer skills.
Must excel with PowerPoint and Excel and/or Pages and Numbers.
Understanding of Wide Orbit, Google Analytics, Google DFP, ComScore and Adobe Creative Suite are a big plus.
Individual must be results focused, a self starter and have the ability to work autonomously.
Internet advertising savvy.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled