CBS Corporation Manager, Digital Marketing Analytics in New York, New York

Manager, Digital Marketing Analytics

REF#: 31299

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

DESCRIPTION:

Showtime is seeking a highly motivated analytics professional to join the Digital Marketing Analytics & Optimization team in New York. S/he should be experienced working with large and disparate data sets, developing them into actionable insights toward the goals of optimizing marketing effectiveness and ROI. The ideal candidate will be highly collaborative as s/he will partner closely with Showtime’s Subscription Marketing, CRM, Distributor Marketing, Research and Data Strategy teams, as well as Media, Product Management, Optimization, and other groups, to provide analyses, develop reporting dashboards and learnings in support of the network’s Acquisition and Retention goals. The Manager will also help to evangelize and champion the value of data driven decision making by assisting those marketing professionals who need help accessing reports and information, and helping them understand how the data relates to their day to day. The role will report to the Vice President of Digital Media and Marketing Operations.

Specific Responsibilities:

  • Work with 1st, 2nd and 3rd-party data sets to design data intelligence reports tracking key business performance and subscriber trends

  • Provide measurement, reporting, and informed recommendations for marketing teams and relevant stakeholders regarding subscriber acquisition and lifecycle marketing efforts across paid, owned and earned channels

  • Create, manage and distribute weekly, monthly and quarterly marketing analysis reports, specifically related to marketing site performance. Share and communicate insights from other research and performance reports to the marketing organization

  • Support acquisition and CRM teams with deep and actionable insights via dashboards, analysis and ad hoc reporting requests

  • Work closely with Data Strategy and Consumer Research groups to fuse survey/sample responses, consumption metrics, and paid campaigns to develop clear and actionable audience and creative recommendations

  • Proactively and frequently QA data sets for issues and accuracy, interfacing with Product Management to analyze , understand or narrow causes and alert relevant groups/departments

  • Utilize internally developed models, applying Showtime subscriber and marketing learnings to strategic planning with key distribution partners and present proposals to enhance campaign performance

  • Build and scale consumer marketing analytics, working closely with marketing site Optimization team to evaluate test and learn strategies and incorporate findings into existing marketing efforts

  • Manage the process to identify best practices and opportunities to maximize revenue per subscriber and total profit potential for all marketing activities

  • Help identify marketing KPIs, estimate expected value and assess marketing performance of direct/retail initiatives (ex. gifting, bounty/referral, lodging and university programs) and upsell opportunities (ex. annual subscription plan)

QUALIFICATIONS:

  • Minimum of 4 years working in business intelligence or marketing analytics, developing quantitative analyses of sales and / or marketing data in support of business goals, preferably for media, entertainment, retail, and / or subscription based business

  • Strong attention to detail

  • Strong communications skills, including ability to distill and relay data to a variety of audiences, including senior executives

  • Excellent verbal and presentation skills -- must be comfortable presenting to large audiences, capable of answering questions about data to top executives

  • Demonstrated creative problem-solving skills, with ability to multi-task changing priorities and projects

  • Experience working with major web analytics platforms like Adobe Analytics (Omniture) and Google Analytics

  • Advanced user of Tableau or similar data visualization and business intelligence tools

  • Advanced skill with Excel (e.g., pivot tables, macros, VBA)

  • Able to create and present executive ready presentations in Power Point / Keynote

  • Ability to constantly question assumptions and to determine when metrics are off and quickly bring to the attention of relevant individuals

  • Understanding of optimization processes and multivariate testing results

  • Understanding of data structures and consumption tracking techniques

  • Experience working in corporate setting while having comfort with startup-like environment - experiment, fail fast, discern and share intelligence

  • Familiarity with predictive modeling (e.g., churn models)

  • Experience with relational databases (e.g., SQL) a plus

  • Ability to work both collaboratively and independently

  • Eager to learn new technologies and drive innovation

ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include TWIN PEAKS, HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, I’M DYING UP HERE, SMILF, and THE CHI. SHOWTIME will also debut two limited series this year, PATRICK MELROSE staring Benedict Cumberbatch and ESCAPE AT DANNEMORA from Ben Stiller. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING®, the Emmy Award-winning documentary series ALL ACCESS, A SEASON WITH and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Apple®, Roku®, Amazon, Google, Xbox One and Samsung. Consumers can also subscribe to SHOWTIME via Hulu, YouTube TV, Sling TV, DirecTV Now, Sony PlayStation® Vue and Amazon Channels. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at www.showtime.com and www.showtimeanytime.com.

Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME®, THE MOVIE CHANNEL™ and FLIX®, and also offers SHOWTIME ON DEMAND®, THE MOVIE CHANNEL™ ON DEMAND and FLIX ON DEMAND®, and the network's authentication service SHOWTIME ANYTIME®. Showtime Digital Inc., a wholly-owned subsidiary of SNI, operates the stand-alone streaming service SHOWTIME®. SNI also manages Smithsonian Networks™, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel™, and offers Smithsonian Earth™ through SN Digital LLC. SNI markets and distributes sports and entertainment events

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled