CBS Corporation Jobs

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Job Information

CBS Corporation Manager, Key Account Marketing in New York, New York

Manager, Key Account Marketing

REF#: 33776

CBS BUSINESS UNIT: Showtime

JOB TYPE: Full-Time Staff

JOB SCHEDULE: Full-Time

JOB LOCATION: New York, NY

DESCRIPTION:

Marketing generalist responsible for collaborating with Key Account teams to proactively direct and develop custom program promotion incentives, co-branding of all SNI produced marketing tactics, and to review and make recommendations to preserve SNI brand integrity in partner produced marketing tactics which feature SNI. This position also monitors, tracks, analyzes and presents recommendations to improve the results of key account marketing campaigns in order to help key account teams manage to company subscriber and revenue goals.

Specific Responsibilities:

1.) Execute the co-branding of SNI-initiated Key Account and partner initiated marketing activity (on platform, online, new products, cross channel spots, print, etc.). Actively consult with Key Account Team (KAT) to determine client & SNI branding needs for each promotion and marketing campaign. Participate in brainstorming and strategy sessions to contribute to marketing strategy and direction for each account. Make recommendations to maximize the marketing mix each series premiere, per key account while managing to key account marketing budgets.

2.) Serve as liaison between Key Account Sales and Distributor Marketing and other corporate departments.

  • Prepare for, present in and actively participate in weekly Key Account Sales meeting, serving as the "voice of marketing".

  • Prepare for, present in and actively participate in weekly Distributor Marketing meetings and in other meetings with corporate departments - serve as the "voice of sales".

  • Travel with each key account sales team to participate in meetings with the partners occasionally (once per quarter.)

  • Handle day to day requests from assigned key account sales team members effectively, efficiently and in a timely manner.

3.) Execute key account program promotion activity

  • Pro-actively seek opportunities to promote key SNI series and programs in partner produced tactics.

  • Direct and execute all tactics for program promotion incentive programs for Key Account.

  • Liaison between Sales and other corporate departments (program marketing, boxing) to execute program promotions in key account markets as assigned.

  • Develop key account custom materials to support corporate promotions as required; follow up with AM's/AD's make sure affiliates are informed and invited.

  • Work with the KAMT, Sales and other corporate departments to track, assess, value, and submit promotional value analysis to Program Marketing for each SNI series.

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QUALIFICATIONS:

  • Minimum four years marketing experience

  • Cable Industry, ad agency (account side), and/or digital/content syndicator experience preferred

  • Excellent communication skills, verbal and written

  • Strong organizational, interpersonal and collaborative skills required in order to manage multiple projects and decision makers at once

  • Strong analytical skills to evaluate the performance of marketing campaigns

  • Excellent follow-up skills required to manage multiple daily requests

  • Leadership skills

  • Must be able to navigate through multiple departmental priorities which may conflict with each other with minimal supervision

  • Computer Proficiency (Strong Word, Excel and Power Point skills a must; Adobe Photoshop, Acrobat, InDesign and Illustrator preferred)

  • Digital marketing experience a must, with familiarity of mobile, emerging media and social, display landscape, programmatic buying and search strategy

  • Ability to work in a self directed team environment

  • Willingness to travel (5%)

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ABOUT US:

SHOWTIME and its critically-acclaimed, award-winning original series continue to make their mark on the cultural landscape, with one of the most successful programming slates in all of television. With an impressive line-up of new and returning original series, the SHOWTIME hit dramas and comedies include HOMELAND, SHAMELESS, BILLIONS, RAY DONOVAN, THE AFFAIR, SMILF, THE CHI, KIDDING, ESCAPE AT DANNEMORA and BLACK MONDAY. Original series play a key part in the SHOWTIME programming mix, along with box office hits, comedy and music specials, provocative documentaries, and hard-hitting sports programming, including the flagship franchise SHOWTIME CHAMPIONSHIP BOXING® and the Emmy Award-winning veteran series INSIDE THE NFL. SHOWTIME is currently available to subscribers via cable, DBS and telco providers, and as a stand-alone streaming service through Amazon, Apple®, Google, LG Smart TVs, Oculus Go, Roku®, Samsung and Xbox One. Consumers can also subscribe to SHOWTIME via Amazon’s Prime Video Channels, DirecTV Now, FuboTV, Hulu, Sling TV, Sony PlayStation™ Vue, and YouTube TV. The network’s authentication service, SHOWTIME ANYTIME, is available at no additional cost to SHOWTIME customers who subscribe to the network through participating providers. Subscribers can also watch on their computers at [1] www.showtime.com and [2] www.showtimeanytime.com.

References

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  1. http://www.showtime.com/

  2. http://www.showtimeanytime.com/

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

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