CBS Corporation Newsletters Editor in New York, New York
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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CBS News is seeking an experienced newsletter editor to kick-start its suite of editorial email newsletters.
Reporting to the Senior Director of Growth & Engagement, the Newsletters Editor will also work with our marketing team to build out a select number of daily email newsletters targeting highly engaged audience segments, and a group of weekly emails.
You'll work with vertical editors to build out a small number of key daily & weekly email newsletters and coach them on content and tone
You'll actively edit the key daily and weekly editors and guide others on less frequent emails promoting special content and/or events
You'll collaborate with the marketing and product teams to understand our existing email newsletter subscriber base and how we can best serve active users and reactivate dormant users
You'll take initiative and devise plans for optimization based on multivariate testing of all aspects of newsletters
You'll report regularly on the performance of newsletters, tests and work with the SDGE, marketing team and others to reevaluate efforts
You'll work with the Push & Mobile editor to ensure that push and newsletter campaigns are in sync
You'll seek new ways to drive to our video and audio content and identify sponsorship opportunities for email
You'll be a key stakeholder for evaluation and implementation of all tools related to newsletters, working with the product & engineering teams
What you bring to the team:
You have -
You have superb general news judgment, coming from journalism as a reporter or editor
2+ years experience managing email newsletters, preferably in a news media environment
You have demonstrated an ability to grow audiences via email
You are comfortable with email delivery platforms like Exact Target, Mailchimp, etc
You have experience with multivariate testing and analytics
You like to experiment with formats, tone and technology
Equal Opportunity Employer Minorities/Women/Veterans/Disabled