CBS Corporation Research Analyst in New York, New York
CBS BUSINESS UNIT: CBS Television Network
JOB TYPE: Full-Time Staff
JOB SCHEDULE: Full-Time
JOB LOCATION: New York, NY
CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by more than 110 million people a week during the 2017/2018 season. CBS has been the #1 network in primetime for 10 consecutive seasons. The network has the #1 comedy/scripted program, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; #l late night program, THE LATE SHOW WITH STEPHEN COLBERT and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.
The Analyst, Research is part of the newly formed specialty research team that supports the marketing, media and brand strategy teams. This role also touches primary research for corporate sales and revenue driving teams.
Work closely with the Director, Research in leading, to support insights and analytics for the CBS marketing team (paid marketing, promo placement and social media)
Consumer insights and analytics to drive new thinking, drive innovation and prove effectiveness of paid, earned and owned marketing efforts
Continual focus on insights around how to evolve the CBS brand and chart new paths to get there
Innovate ways of using existing syndicated tools to uncover new potential targets and develop personas
Creative approaches to applying data in building stories for Sales & Marketing.
Experience: Minimum 2-4 years of professional experience; media agency experience preferred
A deep knowledge of MRI, Simmons data bases, as well as working knowledge/familiarity with Nielsen and comScore
Motivated self-starter with an ability to story-tell using various data sets
Adept at accessing syndicated research tools which is critical for success in this role
Excellent written and presentation design skills, with the ability to explain research results in a non-data driven way- Proficient in Microsoft Office Suite: Excel, Word, PowerPoint, and Outlook
Equal Opportunity Employer Minorities/Women/Veterans/Disabled