CBS Corporation Senior Market Research Analyst in New York, New York
Senior Market Research Analyst
CBS BUSINESS UNIT: CBS Interactive
JOB TYPE: Full-Time Staff
JOB LOCATION: New York, NY
CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.
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A great opportunity for a researcher experienced in media sales support to build on their career in the exciting and fast-changing world of online media. This position provides an opportunity to manage and conduct a wide range of research (primary, syndicated, and secondary) to support the Sales and Integrated Marketing teams of CBS Interactive and its digital brands including CBS.com, CBSNews.com, CBSSports.com, CNET.com, GameSpot.com and TVGuide.com among others. The ideal candidate will have prior experience in ad sales research in the digital media field.
You will be a trusted advisor and partner to our Sales team telling the CBSi story behind the scenes and in the field presenting findings and insights to clients. An enthusiasm for finding answers and solutions for our internal and external clients, and an outgoing personality are key. Must thrive in a fast-paced environment.
Support sales and Integrated Marketing with the development of strong positioning stories to highlight the value of the CBS digital and cross-platform audience
Help craft engaging and client ready research-based sales materials that tell the story of our audiences and network
Approve, manage, and conduct ad effectiveness studies
Present findings and results to clients
Train Sales and Integrated Marketing team members on research processes and studies/findings
Understand the cross-platform ad space, develop a deep understanding of cross-platform measurement and its implications for CBS Interactive
Build relationships with peers to share information and improve processes.
Depending on level may manage analyst and contribute to product research initiatives
Manage ad effectiveness studies from inception to completion, including data analysis and the creation of reports and presentation materials
Act as point person for all research and measurement materials included in annual upfront presentations
Gather and report intelligence on competitive landscape, clients, and digital trends
What you bring to the team:
You have -
5-7+ years of relevant ad sales research experience, preferably in streaming video space
BA or BS or higher (concentration in social science, media research, or data/analytics a plus)
Have a solid understanding and use of software applications to extract TV and digital data from primary and syndicated sources including the Nielsen Suite, Fusion data, NPower, Adobe Analytics, comScore and MRI among others
Experience and familiarity with how digital ads are sold and monetized
Experience with digital and/or cross-platform ad effectiveness studies
Exceptional analytical abilities and strong MS Excel and PowerPoint skills
Organized, self-driven and comfortable working in a fast paced environment with multiple stakeholders at all levels
Skilled in preparing and presenting effective presentations with clear narrative and impactful graphics
Must be able to set project priorities, manage internal clients, as well as independently self-manage and organize
You might also have -
Familiarity with digital ad currency tools such as Nielsen DAR and comScore vCE
Familiarity with cross-platform measurement tools such as comScore Extended Screen, Nielsen TCR, etc.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled