CBS Corporation Associate Product Marketing Manager in San Francisco, California

Associate Product Marketing Manager

REF#: 30102

CBS BUSINESS UNIT: CBS Interactive

JOB TYPE: Full-Time Staff

JOB SCHEDULE:

JOB LOCATION: San Francisco, CA, US

ABOUT US:

CBS Interactive is the premier online content network for information and online operations of CBS Corporation as well as some of the top native digital brands in the entertainment industry. Our brands dive deep into the things people care about across entertainment, technology, news, games, business and sports. With over 1 billion users visiting our properties every quarter, we are a global top 10 web property and one of the largest premium content networks online.

Check us out on [1] The Muse, [2] Instagram and [3] YouTube for an inside look into 'Life At CBSi' through employee testimonials, office photos and company updates.

References

Visible links

  1. https://www.themuse.com/companies/cbsinteractive

  2. https://www.instagram.com/cbsinteractive/?hl=en

  3. https://www.youtube.com/channel/UCAvGapyifCtUlmNTagAl_sQ

DESCRIPTION:

Division Overview:

  • The Product Marketing team leads sales related projects across departments and ensures proper implementation and execution. We work with all departments across CBSi including product, edit, growth and engagement, ad operations and sales. An important relationship is with sales where we collaborate to bring strategic ideas to clients and develop creative solutions to clients objectives.

Role Details:

  • The Associate Product Marketing Manager drives customer needs into new features, new services, and new programs, balancing the needs of the business unit’s revenue goals with the need to maintain product integrity and user interests.

Your Day-to-Day:

  • Project ownership - management of strategic development and implementation of advertising/marketing programs and marketing initiatives for the CBSi Media brands

  • Understanding infrastructure capabilities and leveraging them for revenue benefit.

  • Customize mockups for RFPs and work on as needed basis to backup sales facing product marketing team.

  • Project management of integrated programs that includes optimal media plan composition, revenue optimized solution and the coordination of internal teams to grow strategic accounts.

  • Build and maintain library of sales tools, including presentations, one-sheets, template media plans, for all sales teams within CBSi Media group brands

QUALIFICATIONS:

What you bring to the team:

You have -

  • Minimum of BA/BS degree

  • Ability to interpret performance data and optimize programs accordingly

  • Understanding of digital media buying and campaign execution process

  • Demonstrated ability to understand and be responsive to the needs of various departments

  • Knows how and when to appropriately escalate matters needing management attention

  • Creative idea generator, capable of coming up with programs that will have impact for marketers

  • Strong analytical skills

  • Project management skills

  • Ability to manage multiple projects simultaneously

  • Communicates effectively, understanding the nuances of his/her audience

  • Understanding of the basic principles of marketing (including research, public relations, branding, pricing and product development) as well as sales and selling cycles

  • Proficiency in Microsoft Office applications with emphasis on PPT and Excel

You might also have -

  • Design/Photoshop skills a plus!

  • Advertising agency, or online publishing experience.

EEO STATEMENT:

Equal Opportunity Employer Minorities/Women/Veterans/Disabled